H&M Conscious Exclusive 2020 turns waste into something beautiful
H&M Conscious Exclusive 2020 turns waste into something beautiful
Anonim

What do all these clothes and accessories have in common? They are all made from waste!

H&M Conscious Exclusive 2020 turns waste into something beautiful
H&M Conscious Exclusive 2020 turns waste into something beautiful
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All elements of the "H&M Conscious Exclusive" collection for Winter 2020 are made from sustainable materials obtained from waste. Material that would actually be thrown away is transformed into unique fashion items that should be valued again and worn with love.

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The collection consists of innovative materials and processes that convert food scraps into sustainable materials, as well as fabrics that are made from sustainably sourced cellulose or the unique garment-to-garment process. For example, they are transformed into opulent evening dresses or voluminous tops and two-piece suits. The collection also includes shoes, accessories and more.

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The collection will be available online at hm.com from December 1st in time for the festive season.

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“For this season, it was important to us, as pioneers, to push the boundaries of creativity and sustainable fashion by focusing on the reuse of waste. The result is parts that are made from really great materials obtained from waste. The resulting transformation and the wonderful collection that we can present to our customers shows that waste can be the basis of sustainable fashion in the future,”says Ann-Sofie Johansson, Creative Advisor at H&M.

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