She is the godfather of the fashion world: Vogue boss Anna Wintour. Now the 4 letters with which she signals her approval have become known.
When Vogue boss Anna Wintour attends a fashion show, the designers lose their cuffs behind the stage. Her editors freeze in awe as she walks through the corridors of the editorial office in New York's One World Trade Center into her office. Your judgment is respected - and also extremely feared.
On the occasion of the 125th birthday of the fashion bible, an app with iMessage stickers in Bitmoji style has now been released - and reveals a secret about the most influential woman in the fashion business. Because a cartoon emoji stands above all others: a post-it with the letters AWOK.
No, this is not a mistake, but a bow to Anna Wintour. The acronym stands for "Anna Wintour OK". When a couple of pages or fashion productions get the approval of the fashion godfather at our Wintour, then they stick a Post-It and the note "AWOK" on them.
As "Online Fashion News Director" Chioma Nnadi explains in an interview, these Post-Its have cult status in the editorial office: "Nobody forgets their first 'AWOK'. We keep it because it is an important memory." Because before she sticks her first "AWOK", Wintour sends back stories marked "No", "Boring" or "Try it again" much more often.