The British it girl Alexa Chung is actually our fashion role model, but things are not going so well with her own fashion label.
Alexa Chung, how do you love her laissez-faire chic, with which she can inspire us again and again. But as the irony of fate would have it, things are apparently not going well at their fashion label, reported the Daily Mail. According to the annual report, the British woman has 1.7 million euros in debt.
In the summer of 2017, Chung founded her label "ALEXACHUNG" and already incurred losses in the first year. The company had received 4 million euros from partners, of which only 1.7 million euros were left. The partners include the film producer Eric Fellner, his ex-wife Laura Bailey, Anton Bilton, Lady Dunstone and of course Chung himself, who invested the most in their company.
When asked by the Daily Mail, Managing Director Edwin Bodson said: "We are already ahead of the expected numbers and on the way to trump the calculated earnings. While our third collection is being presented, the whole team is looking forward to the 115 sales outlets in over 20 countries. " He added: "Even so, we have to keep working very hard to meet all of the team's expectations."
Many of the ALEXACHUNG garments are currently on sale, but few people will really be able to afford many of their pieces. Dresses around 600 euros, jeans around 250 euros and simply print shirts around 100 euros: the prices are not without.