Table of contents:
- "The new rock 'n' roll is meat-free" **
- Would you like a little less?
- Linda McCartney’s in Austria
- More Linda McCartney
42% of Austrians want to actively change their meat consumption, 11% are already vegan or vegetarian *. This is shown by the latest figures from Marketagent. This means that the pioneering vegetarian brand is right on trend with us. For the Austrian launch we are giving away 3 sample packages each with 4 products from Linda McCartney’s range.
"The new rock 'n' roll is meat-free" **
The meat-free brand Linda McCartney's celebrates its 30th anniversary with the entry into the Austrian market and starts with a range of 9 frozen vegetable products. The brand was founded in 1991 by Linda McCartney, Sir Paul McCartney's first wife. Linda was a photographer, a mother, an activist, but above all a pioneer of the early vegetarian movement. The McCartney family works tirelessly to keep their legacy alive. The mission was to show from the very beginning that tasty, meat-free meals and the shared joy of good food do not have to be at the expense of animal welfare, the planet or our bodies. In addition, this food should be affordable for everyone. “We wanted vegetarian food not to be elitist. It should be easy and available to everyone. So Linda had it tasted by English truckers on the Autobahn and was successful. That helped the Meat Free movement to resonate with the general public,”said Paul McCartney about the brand's early days.
Would you like a little less?
Linda McCartney’s in Austria
The vegetarian southern-style chicken nuggets, vegetarian southern-style chicken fillet burgers, savory, seasoned vegetarian burgers made from soy protein and onions and the vegetarian pulled pork burgers are available in all SPAR stores in the freezer department throughout Austria. There is an expanded range at gurkerl.at and in the Billa online shop as well as in all METRO branches: Linda McCartney’s vegetarian sausages, Vegemince (vegetarian minced meat), vegetarian mozzarella burger, vegetarian Lincolnshire sausages and vegetarian sausages with red onions and rosemary. Linda McCartney’s products are available from € 3.99 (RRP).
More Linda McCartney
Recipe inspiration can be found in the newly published cookbook “Linda McCartney's Family Kitchen”. Over 30 years ago, Linda McCartney paved the way for meatless cooking at the family dining table. Now, in addition to their favorite plant-based recipes, the family is also sharing anecdotes from the eventful family history. The book in English will be available in well-stocked bookshops.
** Quote from Paul McCartney - Vegconomist, May 2018
