Mary-Kate and Ashley Olsen: "We don't like to talk about ourselves."

2023 Author: Gabrielle Mercer | [email protected]. Last modified: 2023-05-21 12:25

They are acting stars of the 00s and the fashion icons of an entire generation. But the Olsen Twins' life in the spotlight is over. A portrait of the most famous twins in the world.

No Instagram, few interviews, no public life: Mary-Kate and Ashley Olsen are now very withdrawn. In their childhood and youth they stood in front of the camera as successful actresses; many kids in the 90s grew up with their films. This week the sisters turned 35 and have been giving for a long time no private details more about price. But why not?

Stars from an early age

It has been a long time since the sweet blonde twins embodied the character of Michelle Tanner in the series "Full House" (the sisters were cast as a double cast) and thus achieved worldwide fame. Her career began at the age of nine months. They became famous before they even learned to walk and speak. Many more films, merchandising products, TV appearances, books, interviews - the company Dualstar Entertainment Group was founded in 1993 specifically to take care of the marketing of the Olsen twins.

Paparazzi and fame

In 2004 the tide turned: the film New York Minute was released in May. A month later leaves Mary-Kate for her eating disorder in treatment. At this point, nobody knows that it will be the twins' last film. In June of the same year they celebrate their 18th birthday and officially take over Dualstar. The annual turnover of the company is then on $ two billion estimated. And for the first time in their lives they were responsible for their own image. Although the twins attribute an enormous role to the Dualstar founders' success, Ashley says in an interview with the American Marie Claire: “Mary-Kate and I never really wanted our names to be on a number of different things. It wasn't us - it never felt like us."

A turbulent summer is drawing to a close, and the twins are ready to begin a new chapter in their lives: college. The sisters enroll at New York University, but no trace of normal student life. you will be Followed by paparazzi at every turn. Out and about on campus, partying in Butter, coffee at Starbucks - the media coverage is overwhelming: not a single step of the twins goes unnoticed. When a relationship drama between Mary-Kate, her ex and Paris Hilton finally becomes public, the twins leave NYU and move back to Los Angeles.

Withdrawal from the public

Then it becomes quieter for the sisters. Mary-Kate's eating disorder, her breakup, and extreme media hype had brought the barrel to overflowing. she retire from showbiz, Interviews are becoming rarer and they try to keep their private life as secret as possible. The sisters, who could never consciously choose this fame, are, they say, actually reserved people.

The style of the twins

The Olsen Twins are undoubtedly that A whole generation of fashion icons. They have been delighting fans with their extraordinary styling throughout their youth. They went through various stages of fashion, including boho-glam, gothic and minimalism, which they eventually got stuck with. The twins have some of the biggest trends of the noughties and 2010s co-shaped. Who remembers the Alexander McQueen skull scarf? That was MK. And the Balenciaga City Bag? The sisters were instrumental in positioning it as one of the very first it bags.

The Row

The thought still arises in the dormitory in New York: It was the sisters' search for the perfect T-shirt that the Idea of your own label brought into being. That first piece of clothing, a white crew neck t-shirt with a single seam on the back, will take a year and a half to perfect. It was an interesting and remarkable step that Mary-Kate and Ashley took there in many ways - in 2006 that the stores opened Overflowing with logos and brightly colored, flashy clothes á la Paris Hilton and Nicole Richie were. 2000s. Things The Row doesn't identify with - and never has. Instead, the focus is on quality and gentle sophistication. At first the sisters ridiculed by the fashion industry, just another celebrity brand, although it was clear to them from the start that it shouldn't be.

"We wanted are not in the foreground. We didn't even want people to know it was us,”explains Ashley in a rare, recent interview with ID magazine. "It was all about the product." It was the beginning of their adult life, although at the time they had no idea where the path with The Row would lead them: "I don't know how aware we were then of what we were doing" says Ashley. “We had just moved to New York. We were 18 and I think what we knew was each other want to take this time to take a break to do with what we did before. Explore what else life has to offer.”“Be creative,”adds Mary-Kate.

The sisters' approach to doing business is different compared to the rest of the industry. He is minimalist and reserved, like the twins themselves. Little advertising, small, intimate fashion shows, not many photographers. When asked by the Wall Street Journal about their work as a team and their creative processes, Ashley replies, “I don't know if it's how we grew up - but it does we just don't like to talk about ourselves or what we do.”You deliberately do not put yourself in the limelight. But the design and the quality speak for themselves. The celebrity customers - the Hadids, Jenners, Hailey Bieber, Michelle Obama, to name a few - do the rest: The Row is still booming.