Table of contents:
- No actresses and models for the campaign
- You can also find all the making-of videos here:
- # We can - your message
- The #canWe song
We women have to master so many roles: the tough career woman, the perfect mother, the exciting partner, the understanding friend, the sports cannon, the ageless beauty, the well-read conversation partner, the busy networker …
We are many but we are all women - just WOMAN.
That is why we, the largest women's and lifestyle magazine in Austria, focus on very different women. Be it mom and son from the 9th district in Vienna, a young pastry chef who opens her first bakery, a jogger, the stressed business woman or the lady over 70 who still goes to fashion shows. You halls have specific goals, desires and longings. They are all heroines.
No actresses and models for the campaign
No actors or models were booked for the #canWir campaign. Only real-life women can be seen playing themselves. We present them to you in the third making-of video.
It is high time that we realized what we women can do … We make the impossible possible.
You can also find all the making-of videos here:
The whole making-of video # CanWe
Making-Of-Video 1 - The Campaign
Making-Of-Video 2 - The Claim
Making-Of-Video 3 - The women of the campaign
# We can - your message
This is how you become part of the campaign
The #canWe song
By the way, the great song of the campaign is called "Glück" by the band "Berge" from Berlin. Here you can find out more about the band and watch the video of the studio version: # KannWir Song - "Glück" by Berge