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Dark circles are in: The latest beauty trend could make our lives easier! We took a closer look at the look and realized that we know it from the 90s.
Let's all clap our hands and say a quick prayer: Generation Z shows how it is done and underlines the natural shadows under the eyes with brown-red make-up pencil or purple eye shadow. Yes, you heard that right: Dark circles are actually trendy and are going viral on TikTok right now. The morning procedure of concealer, lighter highlights and setting powder could soon be a thing of the past. The natural look around the eyes is not a new development, but is experiencing a revival, says Kathrin Jokubonis, make-up artist at MAC. "It's heavily based on the 1990s, which is celebrated by those who weren't even born in this decade - Generation Z." And she particularly likes the grunge style, which virtually requires shadows under the eyes (we remember Kurt Cobain and his fans - having a good rest is different).
Dark circles are making a comeback
The shadows under the eyes represent yet another hype from the 90s: "Heroin chic should prevail again. Unfortunately, looking sickly was trendy." The whole look is right: "The skin was generally made up more naturally. Models wore less foundation - one concentrated on making the face look pale and using colors sparingly," explains the make-up expert. So could we save ourselves blush, bronzer and contouring? "Naturalness is all the rage. But one thing shouldn't be forgotten: the result looks very different in professional video lighting than outside 'in real life'," warns Jokubonis.
It remains questionable whether this trend will prevail. We'll probably still see him in one or the other video, on catwalks or on Instagram. The kids might celebrate their naturalness and don't give a damn about shadows under their eyes. Generation Z is definitely a role model when it comes to self-love.
An act of self-love?
TikToker Sara Carstens, who went viral with the #darkcircles, explained the trend in exactly the same way: For her, it's about accepting dark circles as something "beautiful" and "normalizing" them. They are a sign that the more natural look is slowly but surely taking over the upper hand in the beauty world. This is a positive development, says Jokubonis: "We always try to add something instead of hiding it. When women complain about their dark circles, I show them how they can highlight their advantages with complementary eye shadows. The dark circles are then no longer an issue. " And on the catwalks, too, people are relying more on naturalness again. The 'untreated skin' of the 90s is celebrating a comeback: "We take care to underline the beauty of the model. Purple veins on the lid are sometimes even more emphasized." If that's not good news.
