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Gucci beauty products are finally available from us. We have taken this as an opportunity to dig deeper. A brand portrait.
Gucci Beauty is now available exclusively from douglas.at in Austria. The creed? Silky textures, light formulations, decorative design - for individual beauty looks that go beyond conventional beauty ideals.
The new Rouge à Lèvres Lunaison in the Limited Edition 302 'Agatha Orange'
Gucci makeup is part of a beauty manifesto written by creative director Alessandro Michele. As a great advocate of limitless, absolutely free self-expression, he sees make-up as a way of expressing character and inner personality. Make-up is not supposed to mask, but glorify imperfections and make them part of the language of beauty.
»Make-up is something poetic and fleeting that we can apply to our face to change or to make something stand out from us. For me it is an almost magical language, closely linked to other elements with which I express my personality."
Ellie Goldstein for Gucci Beauty
Gucci Beauty sets an example for inclusivity
The fashion house proves that these are not just empty phrases with extraordinary beauty and fashion series. For example, 18-year-old Ellie Goldstein was recently the face of an editorial shoot for Gucci Beauty that was created in collaboration with VOGUE Italia. So special, so normal about it? She is the first model with Down syndrome to appear in an international beauty campaign for Gucci.
Gucci's beauty campaigns celebrate imperfection
In general, the company, which was founded in 1921 by master saddler Guccio Gucci as a small workshop for leather goods and luggage in Florence, moves with the times:After opening further branches in Italy, Gucci launched a handbag with a bamboo handle in 1947 - actually as a stopgap solution due to a lack of resources. Exactly. The now iconic Bamboo Bag.
The legendary Bamboo Bags are also sold at high prices second-hand:
Gucci - from the beginning until today
Even then, the master craftsman laid the foundation for what his brand still represents today: designs that fit seamlessly into the life of the wearer, but still stand out due to their high quality.
Although the brand was known worldwide at the latest after Gucci's death, the first fashion collection did not come onto the market until the 1970s. After a few disputes that had shaken the label's existence, Tom Ford joined the company in 1994 as chief designer. Ford not only had the talent of a great fashion designer, but also had a feel for the zeitgeist. In one of his first collections in winter ‘95, he sent his models to the catwalk in black leather, red velvet and skin-tight, white maxi dresses. The super-sexy show is therefore rightly one of the most important fashion moments for the fashion house.
Gucci completely dispenses with fur
Alessandro Micheles "Geek-Chic"
After Tom Ford left in 2004, the Italian fashion designer Frida Giannini took over the creative direction for over ten years. Alessandro Michele has been the company's chief designer since 2014. It is associated with opulent designs and accessories that can be described as “geek chic” with a wink. Some models of the autumn / winter show of 2018 wore their own (of course, re-modeled!) Heads under their arms, while others peeked out from behind “XXL dad glasses”. Versatility - that probably best describes Michele. So it's no wonder that Gucci not only launched the first jewelry collection under him. The Italian also helped develop Gucci Beauty.
The Gucci beauty products - now also available in Austria
Back to the present: In addition to lipsticks in sometimes bold colors, Gucci Beauty also has a particularly rich mascara, lip balm and bronzing powder that creates a radiant finish and natural luminosity. When creating the lipsticks, Alessandro Michele was inspired by the made-up lips of the Hollywood stars of the golden era. By clicking on the photos, you can put together your own personal beauty look.