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The "Pantone Color Institute" has named two colors as the color of the year 2021. Why the color duo makes so much sense.
Every year the Pantone Color Institute chooses a color to represent the coming year. Now it was that time again! Pantone made the choice for 2021. After this year of chaos, not surprisingly, the choice fell on not just one, but two colors: "Ultimate Gray" and "Illuminating"
Ultimate Gray represents strength, a solid rock that is always by your side. Illuminating symbolizes hope & enlightenment. Globally, it is the color of positivity and is associated with sunshine, which is supposed to brighten up the dull day. Colors couldn't be more different, and yet they signal cohesion, hope and strength as a duo.
The color trends for 2021
The Pantone trend colors for 2021
And that's exactly what we can take a little more of next year. While the Illuminating Yellow radiates liveliness, warmth and power, the Ultimate Gray gives it solid reliability.
"Especially now!" This is how the Pantone Color Institute describes the color trends that they were able to discover at the major fashion shows in the fashion metropolises. Absolutely no trace of sadness, tiredness and lack of imagination. Instead, the models appear in lively, fresh, cheerful colors, so that's what they'd want to say: especially now.
And we say that too. Now. above all.
